How It Works
Step 2. Customize Your Tote Box
Each season choose some products and add-ons you want in your box. Or keep it a surprise. You'll love it either way!
Step 3. Enjoy, Skip or Cancel Anytime
With your subscription, you'll be able to enjoy the best in equine wellness, fashion, decor and more, delivered to your doorstep every quarter. Plus, you can skip or cancel your shipment at anytime.
Ready to Spoil Yourself + Your Horse?
Select your tote box.
Join our horse-loving community
Barrel Racer, Walk Ride Rodeo, & Yellowstone Guest Star
"Everyone loves to get a package in the mail!! I am excited to see what we get to not only spoil my horse but even myself with Groom Tote!"
"I am THRILLED to partner with Groom Tote, who is bringing curated, luxury equestrian products to horse lovers through subscription boxes! I’m addicted to beauty brand boxes for myself... so I can’t wait to spoil my horse with similar fun surprises"
Hunter Jumper Athlete
"I am thrilled to be working with an incredible company that has brought together numerous quality brands for the price of one! Quality will always be my priority as I am dedicated to keeping my horses as well as myself happy healthy and comfortable!"
AQHA All-Around Rider
"I am extremely excited to partner with Groom Tote! Sometimes it’s challenging to know which products are best (for yourself OR your horse)! Groom Tote does a fantastic job choosing fun, quality products for every equestrian."
Founder - Horses & Heels
“Groom Tote is filled with exciting products! It’s a great gift to give or keep for yourself!”
Founder - My Equestrian Style
"I am a private hunter/jumper trainer, founder of My Equestrian Style, and host of the Equestrian Podcast. I think Groom Tote does such a nice job curating many pieces for equestrians of all disciplines. It’s an amazing reminder that we are all in this together and at the end of the day, each of us loves our horses and is proud to be an equestrian!"
"I’m SO excited to officially partner up with Groom Tote! As an equine photographer, I'm always on the search for products that I can introduce my clientele to. This company is focused on bringing top quality, luxury products to horse lovers of all kinds. The best part is receiving products that can be used in every day riding life for both myself and my horses!"
Owner & Founder
They say horses are in your blood, and that they are, especially for our founder Gretchen. Horses are ingrained in her. Gret is often found at the barn spending countless hours with her 4 legged loved ones. Gret shows her equine partners on the AQHA All-Around circuit. During the 2020 pandemic, Gret took a leap of FAITH, and Groom Tote was founded. Gret strives to create a brand and company that is rooted in the American Dream. Her prayer is to cultivate a brand for confident equestrians to share in our passion! She cares about trend-forward sustainable products that can transition to and from the barn. Her dream is to empower women and strive to create a community that gives back. She looks to provide an opportunity to work with small lot brands that encompass quality products for both the horse and rider. Gret is always seeking pretty, practical and proven products for herself and her heart horses! No matter where you live, no matter what you do, whatever discipline you ride, trust Groom Tote to find inspiration, information, and products to make the most of your modern Equestrian lifestyle.
Unicorn Tote Curator
Emma’s favorite things are barn days and horse shows with saddles and bridles. All things horses keep this girl in motion. Emma’s entrepreneurial spirit lead her to found her own brand, Unicorn Tote. Her creative mind, appeal to style and imagination make for a perfect fit for sourcing products. Emma is an all-around rider who loves the speed of ranch riding, pose of the English discipline and the challenges of patterned events. Emma dreams to be a veterinarian with the hopes of riding on an equine collegiate team one day!