They say horses are in your blood, and that they are, especially for our founder Gretchen. Gret is often found at the barn spending countless hours with her 4 legged loved ones. Gret shows her equine partners on the AQHA All-Around circuit. Gret strives to create a brand and company that is rooted in the American Dream. Her prayer is to cultivate a brand for confident equestrians to share in our passion! She cares about trend-forward sustainable products that can transition to and from the barn.  Her dream is to empower women and strive to create a community that gives back. No matter where you live, no matter what you do, whatever discipline you ride, trust Groom Tote to find inspiration, information, and products to make the most of  your modern Equestrian lifestyle.

Emma’s favorite things are barn days and horse shows with saddles and bridles. All things horses keep this girl in motion. Emma’s entrepreneurial spirit lead her to found her own brand, Unicorn Tote. Her creative mind, appeal to style and imagination make for a perfect fit for sourcing products. Emma is an all-around rider who loves the speed of ranch riding, pose of the English discipline and the challenges of patterned events. Emma dreams to be a veterinarian with the hopes of riding on an equine collegiate team one day!